Headshot DP

AI headshots for realtors and real estate agents

A real estate headshot has to work on a listing site, a yard sign and a business card. What to wear, which background, and how to get one from your phone photos.

An agent's headshot works harder than most. It sits on every listing, on the brokerage site, on business cards, postcards and the sign in the front yard, and it is the first thing a seller sees before deciding whether to call you. It has to say two things at once: this person is approachable, and this person knows the market.

Before and after

A man in a grey tee taking a selfie in his kitchen — Before: an everyday phone photo, the kind you upload. An example we made, not a customer.

After: the same face, navy jacket, open collar, in front of a house with a SOLD sign. Approachable, and plainly in property.

A woman in a grey sweatshirt taking a selfie at her kitchen table — Before: an ordinary photo at home. An example we made, not a customer.

The same woman in a dark blazer over an ivory blouse, against a dark grey backdrop — After: the same face in a dark blazer on plain grey, for the brokerage's team page.

You upload 8 to 20 photos like the ones on the left, and see one headshot of your own face, free, before you pay.

Where you will use it

Listing sites and your agent profile. Shown small, next to your name and your reviews. The face has to read at thumbnail size.
Your brokerage's website and team page. Often beside colleagues, so it should sit comfortably next to theirs.
Business cards, postcards and flyers. Printed, so it needs to be sharp.
Signs and open-house material. Seen from a distance; a simple background and a clear face matter more than detail.
Social posts and ads. The same face across everything is what makes you recognisable.

What to wear

Dress one step smarter than you would for a showing. A blazer over a simple top or open-collar shirt reads as professional without looking like a bank. A solid colour photographs better than a busy pattern, especially when the picture is printed small. If your brokerage has brand colours, a jacket or top that sits well with them makes your materials look like a set. What to wear for a headshot goes further.

New: a city skyline, a kitchen and rooms inside a home

Tick Real Estate when you choose your look and six places made for agents join your backgrounds. Your first pictures are the two you came for, a SOLD sign and the front of a home; the rest are spread across your set:

A For Sale or SOLD sign outside a house, for the listing banner and "just sold" posts.
Outside a home, porch and planting softly behind you.
Inside a home: a bright living room, sofa and window behind you. The rooms buyers walk through with you.
A kitchen, island and pendant lights behind you, the room every buyer asks to see.
A city skyline from a rooftop terrace. Name your city and the skyline behind you is your city's; leave it empty for one that isn't any one place.
A commercial building, a glass entrance behind you, for commercial agents and brokers.

Untick any you don't want. An agent who only sells condos downtown can keep the skyline and drop the kitchen.

A woman in a charcoal blazer on a rooftop terrace, a city skyline soft behind her — City skyline: name your city and it is yours. An example we made, not a customer.

The same woman in a burgundy blazer in a bright white kitchen, standing by the island — Kitchen: the same agent in a different jacket, the room buyers ask to see. An example we made, not a customer.

A man in a navy suit and open-collar white shirt, arms folded, in a bright living room by a tall window — Inside a home: a bright living room behind you. An example we made, not a customer.

You can also choose places that suit any agent:

Outdoors, with greenery softly behind you: warm, local, approachable.
A bright office with windows: established, for the brokerage page.

The same man shown from head to below the knees in a navy suit, one hand in his pocket and the other resting on a SOLD sign on the lawn of a white house — An example picture we made, not a customer: the same agent, wider, with a hand on the SOLD sign. The version for a listing banner or a postcard.

One face, everywhere

The mistake that costs agents most is a different photo on every platform: an old one on the listing site, a holiday crop on social media, something else on the card. A client who has seen your picture should recognise you at the door. Make one set, choose a primary picture, and use it everywhere; keep one or two others for social posts.

Buying for a whole brokerage or team? See headshots for real estate teams. For the long read, see how AI headshots work for real estate agents.

How it works

Upload 8 to 20 ordinary photos of yourself, choose what you wear, where you are and the light, and we make one headshot of your own face, free, before you pay. If it looks like you, choose a plan and pick the pictures you keep. Each one is a different photograph, not the same one in a different jacket. See professional headshots for every other place a headshot is used, or how our AI headshot generator works.

Questions

Is an AI headshot acceptable for a real estate listing?

Yes, as long as it looks like you. Clients will meet you in person, so likeness matters more than polish; that is why you see one of your own before paying.

Will it be sharp enough for business cards and signs?

Every plan is HD, which is comfortably enough for listing sites, business cards and postcards. For a very large printed sign, ask your printer what size they need before you order it.

Does my brokerage need a specific background?

Some brokerages set rules for team photos. Check yours first; a plain studio grey or office setting fits most guidelines.

Can the skyline be my own city?

Yes. When the city skyline is ticked, you can type your city, and the skyline behind you is that city's. Leave it empty and you get a skyline that isn't any one place.

Can I get pictures in more than one outfit?

Yes. You choose the clothes you want, and each picture in your set combines them with a different place and light.

See yourself before you pay.

One headshot of your own face, free and without a card. Keep going only if it looks like you.

See My Headshot Free →